Here are some popular questions people ask – and Steve has some answers!

Answers are in English, Turkish, and soon French, Spanish, and Portugese too. 

Steve LEGO Strategic Play

LEGO® SERIOUS PLAY® methodology combines visual, auditory, and kinesthetic learning styles into one uniquely creative and powerful approach. It teaches people—both introverts and extroverts—to think with their hands and better communicate their ideas, allowing a greater flow of information. People actually get to hear and see what others are saying. And this is the perfect tool to get everyone excited about thinking creatively. Everyone bonds and actively participate as they problem solve together, all while having fun in an environment that encourages free idea generation.


Imagine the possibilities and excitement as LEGO® SERIOUS PLAY® methodology:

  • Quickly shows ideas inside your mind
  • Gives equal air time to everyone at the table
  • Tests out real business and team scenarios
  • Engages all while building trust
  • Unifies teams with a shared language and identity


The possible applications are so numerous, we probably haven’t thought of them all. To list more than a few, LEGO® SERIOUS PLAY® is great for:

  • Team development
  • Innovation of products and services
  • Project management
  • Brand creation
  • Business start-ups
  • Coaching and leadership development
  • Organizational strategy
  • Communication strategy
  • Conflict management
  • Succession planning
  • Multiple stakeholder engagements
  • Change management
  • Creative problem solving
  • Group decision making


You want to learn more now, don’t you? You’re in luck. We also have a handy little brochure that explains more about the neuroscience and learning process, right here.

Download English (The why this method works) document here.

Version en Espanol

Version Francaise 


LEGO® SERIOUS PLAY® Methodology was the brain child of the current owner of the LEGO® Systems Group in Denmark, Kjeld Kirk Kristiansen.  He teamed up with Johan Roos and Bart Vector, Organizational Psychologists, and they developed, created, and tested the process. They then brought it back in-house at LEGO® to fine tune it, and the company retains ownership today.

In the early days when we began, only licensed partners were allowed to use this fantastic system. Management consultants who the LEGO® Group deemed to have the necessary qualifications where trained to use the process in their work. But time has passed and the model has changed, and now the company graciously allows people to access this process through an open source model.


LEGO® created an open source document you can access right here (see link below). This explains quite a bit about the process. But take note, they advise you to seek actual training and certification if you want to use the system; there is a lot to learn and understand to make the most of it.

Download (The Open Source Document here).

If you want to try this method without being trained, you can give it a shot. But we’d advise otherwise—so would the LEGO® Group and the community of users. We all want you to be a success. And of course, we never want to “harm” participants. We offer an intensive, three-day training program, and you can even take more advanced add-on sessions down the road if you like. Think of it this way. The more you learn about it from the pros (that’s us) the stronger your skills, and the more value you can give to your clients. Everyone wins. A word of caution, though. Just be sure you learn with someone who knows what they are doing. We’d hate to see you waste your time and resources on subpar training.


Jacqueline "Jacquie" Lloyd Smith, Lloyd Smith Solutions (Canada) and Dr. Denise Meyerson, MCI (Australia) were original members of the LEGO® SERIOUS PLAY® Training Board in the LEGO Play4Business Division. Before the system went open source, they trained and certified people on behalf of the LEGO® Systems Group. And they actively participated to bring it to the open source model we know today, which collectively we achieved in 2010.

 Denise and Jacquie worked together to develop the training program offered today. And they never quit learning. They are on a constant mission to learn more and bring fresh ideas into this basic training program, which is a dynamic and learner-centered model. They have each created their own specialized programs, so their deliveries may vary slightly. But you’ll learn a lot, and the same basic knowledge, from each. They are so dedicated to their work they continue their collaborative partnership, writing books and articles together and sharing training information.

Denise and Jacquie at LEGO in Billund, April 2015



This is a dry question but it’s important. First, we’ll point you to the trademark rule document the LEGO® Group created. And then the LEGO® website offers a brochure with in-depth information on the rules so you can learn to play fair as you play well.

Download the (Fair Play Brochure here).

Download the (Trademark Rules here).

And if you want to learn more about the LEGO® Company, here is an excellent little presentation with the history and some nice background information.

Download the lego-company-presentation-.pdf


The Strategic Play® Group Limited is a registered Canadian Company owned by Lloyd Smith Solutions.  And the name Strategic Play®? Just so you know, that’s a registered trademark.  We have training partners around the world and they all offer the same training, developed and supervised by one of the original Master Trainers in LEGO® SERIOUS PLAY® methods for the LEGO® Systems Group.   

Sometimes we work directly and collaborate with the LEGO® Systems Group and consult to them from time to time. But we are a completely separate company. We are truly honored to be friends and goodwill ambassadors to the LEGO® Group, and specifically to the LEGO® Foundation.  We recognize and continue to learn from the incredible work they are doing globally as they spread the word that children learn through play, and it's a life long process.

We have a seasoned curriculum designer on our team so all our training is brain friendly and offered at the highest standards. 

Our head office is based in the beautiful resort town of Whistler, British Columbia, Canada. Our associates are in the United States, Brazil, Turkey, Panama, and Australia. Together, we have trained people around the world.


Here is the fast link to the contact us page...check out our amazing locations that we really hope you will see for yourself!

Contact us in North America! 

Contact us in North America: hello@strategicplay.com 

Contact us in Brasil: anibal@strategicplay.com 

Contact us in Panama: rosa@strategicplay.com

Contact us in Turkey: yelda@strategicplay.com



Jacquie and Denise were both long-time partners with the LEGO® Systems Group Serious Play® Division and were appointed to the LEGO® Training Board by the LEGO® Play4Business Division.  LEGO® trained the duo as “Master Trainers.” That’s such a great title they continue to use it as part of their ongoing training and offerings.  And after all, they have been at this training thing for over 25 years - and specifically using LSP for over 10 years.  And here are some nice supportive comments from some key people we worked with at LEGO® Systems Group Serious Play® Division in Denmark: 


Jesper Just Jensen

 Director, LEGO SERIOUS PLAY, LEGO System A/S (business partner)

“Working with high professionalism, thinking abundantly & creatively, innovative, trustworthy & a relationship builder, works with integrity...is a robust and experienced consultant and facilitator...had someone made a Net Promoter Score on Jacquie it would hit a 100.” December 20, 2011.

Malcolm John Clapson

 Partner Relations, LEGO System A/S (business partner)

“I was responsible for the evaluation of Jacqueline's business as a prospective partner for the LEGO Group headquarters in Denmark. Lloyd Smith met both the financial and value based criteria for participation in business development activities. Partnerships and strong alliances start with knowledgeable leaders who pragmatically work to develop coherent solutions together. In Jacqueline and her colleagues, I found a sensitive yet strong group of consulting practitioners dedicated to solution thinking and value based consulting.” November 1, 2011


We certainly can, after you successfully complete the training program of your choice. We will give you a certificate with all the vital info—the number of hours you trained, the dates, and the location and that you were trained by us, Master Trainers in the  LEGO® SERIOUS PLAY® methodology. We will personally sign it and it will serve as proof of your attendance, participation, and of course, your certification.


This would be tough to answer, because of course we don’t know the details of others’ programs. But we try to be as transparent as we can through our marketing efforts, without giving away our in-house trade secrets and intellectual property. If you want to learn more about our program we are happy to share testimonials from our clients. You can also read about some of our success stories on this website, as well as in our case studies.

Watch these video testimonials.  You can hear for yourself what people are saying about our training.


Or follow this link to our consulting website and read about the work we have been doing with companies since 2003.



After you have been certified we can help you become registered if you want, but this is totally optional. There are some forms and you’ll need to provide testimonials from clients who were happy with your work. We need to know you gave them a valuable experience. The paperwork allows us to give your contact and other info to the LEGO® Systems Group®. 


Registration comes with benefits. You can have your LEGO® shipments sent to a specific address, a service LEGO® offers to registered facilitators. Registration also allows LEGO® to gage and understand customer needs, so they can be sure to have just the right things to fill your orders when you need them.

If you would like to be registered, let us know.  We will add your smile to our list! 



All of your materials will come from the official LEGO® website. You will find the LEGO® SERIOUS PLAY® materials for sale in the Serious Play category, right here:  http://shop.lego.com/en-US/Serious-Play-ByTheme


If you are not in the U.S. or North America, simply change your location at the top of the page. If you are located somewhere that doesn't ship to you, please ask your Strategic Play trainer for help - that's what we do!


We hope this information has been helpful. If you have any further questions or concerns, please don’t hesitate to contact us:hello@strategicplaytraining.com


What happens if  you really want to take the training but you don't yet have funding? 

There are a few things we can suggest that have been proven to work for others...one could work for you too!  

1. Download our ready made form letter and give this to your boss - you need to add his/her name and all the details but this really might help you make a case.


2. Check with your local economic development office or city hall, they may have training grants for "innovation" that you may be able to access.

3.  Post on facebook or Linked In that you are thinking of attending this training.  That might be all you need to help uncover a client that wants to use this methodology in their work.  Big 'hint', you can offer them a deal if they pay upfront.  

4. Find a champion, maybe a friend, someone that wants to be your first client and "pre-sell" them a workshop. 

5. Call all your old clients and see who wants to be "first" to try your brand new tool.

6. Are you or someone you know doing volunteer work for a non-profit or a board?  Sell the board on the idea of using this methodology for stakeholder engagements or for the next board retreat and see if a member might have funding available back at the office to sponsor your training in exchange for your LEGO® methodology know how. 

7. Host a training in your area and we can come to you.   If you can find a group of trainees eagar to learn LSP and a great location, you can host and attend at a big, big discount (maybe free).

8. Download case studies from our consulting site and use these to help you create some interest in your network. Here is the link!

9. If you have tried all these ideas and not one of them worked, we will be shocked!  

Send us a letter at "hello@strategicplaytraining.com" detailing your efforts and if we are convinced that you really, really want to come, we will work out a payment plan that works for you.  Why?  Because we believe that everyone should have this amazing and powerful tool in their tool kit to make the world a better place.  And we know that you will be so amazing as a newly minted certified LSP practitioner, that you will find a way to 'play it forward'.  

Stop reading this now and start posting on social media "I'm attending the next Strategic Play® certification course in LEGO® SERIOUS PLAY® " set the intention, take the first step!  You have the power!



Don’t think of us as tedious or overly formal, but we will require our attendees to sign a terms of use document. It states that you cannot share, alter, translate, upload, or copy our materials, systems, or methods.  

We are happy and eager to share our knowledge, but please respect our wishes and refer others to our training program if they want to learn more. We have a referral program in place that we can tell you about and when you refer you'll get lots more than just good karma!  

We also insist that you agree to follow the trademark rules set out by the LEGO Systems Group.  

And as you know, this is facilitator training only, not train the trainer.  

Once you have completed your training, you will then be invited to complete the registration process. Once you are registered, we will notify the LEGO® Systems Group that you have been trained and we will provide you with a registration number. This will make the ordering and shipping process from LEGO® easier for everyone. We would love to add your smile to our list of registered facilitators.

But first, get that certification training completed!  


We do give refunds and we do have a policy - here's the info on all that!  


CANCELATION AND REFUND POLICY: Please let us know 30 Days before the event and with written notice.  

If you do, a full refund will be applied less a 15% administration fee.  


But why pay out fees? Just call us and make arrangements to sign up for the next training course.  


Yes, it's that easy!