Here are some popular questions people ask – and Steve has some answers!

Most answers are in English, Turkish, and soon French, Spanish, and Portuguese too. 

Steve LEGO Strategic Play

LEGO® SERIOUS PLAY® methodology combines visual, auditory, and kinesthetic learning styles into one uniquely creative and powerful approach. It teaches people—both introverts and extroverts—to think with their hands and better communicate their ideas, allowing a greater flow of information. People actually get to hear and see what others are saying. And this is the perfect tool to get everyone excited about thinking creatively. Everyone bonds and actively participate as they problem solve together, all while having fun in an environment that encourages free idea generation.


Imagine the possibilities and excitement as LEGO® SERIOUS PLAY® methodology:

  • Quickly shows ideas inside your mind
  • Gives equal air time to everyone at the table
  • Tests out real business and team scenarios
  • Engages all while building trust
  • Unifies teams with a shared language and identity


The possible applications are so numerous, we probably haven’t thought of them all. To list more than a few, LEGO® SERIOUS PLAY® is great for:

  • Team development
  • Innovation of products and services
  • Project management
  • Brand creation
  • Business start-ups
  • Coaching and leadership development
  • Organizational strategy
  • Communication strategy
  • Conflict management
  • Succession planning
  • Multiple stakeholder engagements
  • Change management
  • Creative problem solving
  • Group decision making


You want to learn more now, don’t you? You’re in luck. We also have a handy little brochure that explains more about the neuroscience and learning process, right here.

Download English (The why this method works) document here.

Version en Espanol

Version Francaise 


LEGO® SERIOUS PLAY® Methodology was the brain child of the current owner of the LEGO® Systems Group in Denmark, Kjeld Kirk Kristiansen.  He teamed up with Johan Roos and Bart Vector, Organizational Psychologists, and they developed, created, and tested the process. They then brought it back in-house at LEGO® to fine tune it, and the company retains ownership today.

In the early days when we began, only licensed partners were allowed to use this fantastic system. Management consultants who the LEGO® Group deemed to have the necessary qualifications where trained to use the process in their work. But time has passed and the model has changed, and now the company graciously allows people to access this process through an open source model.


LEGO® created an open source document you can access right here (see link below). This explains quite a bit about the process. But take note, they advise you to seek actual training and certification if you want to use the system; there is a lot to learn and understand to make the most of it.

Download (The Open Source Document here).

If you want to try this method without being trained, you can give it a shot. But we’d advise otherwise—so would the LEGO® Group and the community of users. We all want you to be a success. And of course, we never want to “harm” participants. We offer an intensive, three-day training program, and you can even take more advanced add-on sessions down the road if you like. Think of it this way. The more you learn about it from the pros (that’s us) the stronger your skills, and the more value you can give to your clients. Everyone wins. A word of caution, though. Just be sure you learn with someone who knows what they are doing. We’d hate to see you waste your time and resources on subpar training.


Jacqueline "Jacquie" Lloyd Smith, Lloyd Smith Solutions (Canada) and Dr. Denise Meyerson, MCI (Australia) were original members of the LEGO® SERIOUS PLAY® Training Board in the LEGO Play4Business Division. Before the system went open source, they trained and certified people on behalf of the LEGO® Systems Group. And they actively participated to bring it to the open source model we know today, which collectively we achieved in 2010.

 Denise and Jacquie worked together to develop the training program offered today. And they never quit learning. They are on a constant mission to learn more and bring fresh ideas into this basic training program, which is a dynamic and learner-centered model. They have each created their own specialized programs, so their deliveries may vary slightly. But you’ll learn a lot, and the same basic knowledge, from each. They are so dedicated to their work they continue their collaborative partnership, writing books and articles together and sharing training information.

Denise and Jacquie at LEGO in Billund, April 2015



This is a dry question but it’s important. First, we’ll point you to the trademark rule document the LEGO® Group created. And then the LEGO® website offers a brochure with in-depth information on the rules so you can learn to play fair as you play well.

Download the (Fair Play Brochure here).

Download the (Trademark Rules here).

And if you want to learn more about the LEGO® Company, here is an excellent little presentation with the history and some nice background information.

Download the lego-company-presentation-.pdf


The Strategic Play® Group Limited is a registered Canadian Company owned by Lloyd Smith Solutions.  And lucky us, our head office is located in the resort town of Whistler British Columbia Canada. 

That's right we are a privately held company started by really nice Canadians with friendly licensed partners all over the world. 

And the name Strategic Play®? Just so you know, that’s a registered trademark.  

Sometimes we work directly and collaborate with the LEGO® Systems Group and consult with them from time to time. But we are a completely separate company. We are truly honored to be friends and goodwill ambassadors to the LEGO® Group, and specifically to the LEGO® Foundation.  We recognize and continue to learn from the incredible work they are doing globally as they spread the word that children learn through play, and it's a lifelong process.

Our licensed trainers offer all the same training, developed and supervised by one of the original Master Trainers in LEGO® SERIOUS PLAY® methods for the LEGO® Systems Group, Jacqueline Lloyd Smith. Our training is offered globally by amazing facilitator-trainers who speak the local language and understand the regions business culture.

And, we are proud to say that we also have Maxine King, a seasoned curriculum designer on our team so all our training is brain-friendly and offered to the highest standards. 

Our head office is based in the beautiful resort town of Whistler, British Columbia, Canada. Our associates are in the United States, Brazil, Turkey, Panama, and Australia. Together, we have trained people around the world.


Here is the fast link to the contact us page...check out our amazing locations that we really hope you will see for yourself!

Contact us in North America! 

Contact us in North America: hello@strategicplay.com 

Contact us in Brasil: anibal@strategicplay.com 

Contact us in South America: gabriel@strategicplay.com

Contact us in Panama: rosa@strategicplay.com

Contact us in Turkey: yelda@strategicplay.com

Contact us in Quebec: sebastien@strategicplay.com 



Yay!  How exciting you are coming to Whistler! 


We’ll keep you busy building your new skills with LEGO® SERIOUS PLAY®. But since you’ll be here anyway, you really should consider building in some fun time for the vacation of a life time! 


Getting here is easy:

Don’t worry about finding your way, you just fly into Vancouver International Airport (YVR). You can let your travel agent know that WestJet flies to Vancouver 65 times a day from 12 Canadian cities, 9 U.S. cities, and 4 Mexican cities. Flying from overseas? You can check out Air Canada or one of the other many international flights that arrive in Vancouver every minute.


Location and hotel:

Nita Lake Lodge, (www.nitalakelodge.com). Not only is this the best boutique hotel in Canada but it’s also ranked 12th in the world. Lucky us, this is where our office is located. And lucky you because it’s also the home to our Strategic Play (training) Room. Enjoy every convenience this amazing lakeside lodge has to offer. And yes, they offer special rates to all our guests. To book a room, just call and ask for the special "Strategic Play Rate" while attending the training. But as a special perk, they also extend the rate so you can enjoy your visit before and after the training. The hotel has a free shuttle to take you in and out of the village. Or if you are looking for some fresh air on route to the shops, borrow a free bike—they have them waiting for you, so no need to rent a car on this trip!

From North America:  1-888-755-6482

From all other locations: +1-604-966-5700


Getting to the hotel from the airport:

There are multiple shuttles running from the airport to the hotel almost hourly. Here are a few you can catch:

The Whistler Shuttle

Deluxe Motor Bus

The Snow Bus from Vancouver


On the Mountain!

There are more than 8,000 breathtaking mountainous and alpine acres at Whistler-Blackcomb and you don’t need to ski to see them! 

You can get inside information by taking one of the many free tours available—volunteers take groups for both sightseeing tours and ski tours daily. In fact, some of the members of the Strategic Play Team also volunteer as mountain hosts.  Don't forget your camera!

On the mountain you can head for the family zone, the expert slops, or the mellow slopes of the Emerald Express. There truly is something for everyone. Non-skiers can grab a sightseeing ticket and take photos from the amazing Peak 2 Peak Gondola, which connects both Whistler and Blackcomb. At over three kilometers, it’s the longest unsupported span in the world.



You can eat inside or outside on the patio at any one of the many alpine restaurants with quick serve menus, including Japanese and Mexican at the Rendezvous Lodge. Or you might like the fine dining at Christine’s Restaurant with its amazing views and fantastic menu, which was designed by chef Steve Ramey—formerly of Vancouver’s acclaimed Hawksworth Restaurant. These are just two of the many spots to grab a hot chocolate in the winter or a cold lemonade in the summer.

At night you can join your family in the Coca-Cola Tube Park at the base of Blackcomb. It’s lit well into the evening and has a conveyor lift to take you and yours to new heights for endless fun!  The village is set up for families so make sure you check out all the entertainment like the kids night out or the fire and ice show.



Or you might like to see the mountain at night by snow machine. They provide all the gear and the guide, and you can even book a fondue to replace all the energy you will burn from the sheer excitement.



If it’s a thrill you are looking for, don’t forget you can also grab a zipline and see the mountain at top speed with an adrenaline rush that will last for years! You might like to film the entire thing with your go-pro, so don’t leave that at home if you have one.



But it’s not all about the winter. In the summer you can go on a guided bear tour, or just explore the many trails on the mountain and see how many wild flowers you can ID in the alpine meadows. You can also ride the mountain by bike—that’s right, the chairlifts and gondolas convert into bike carriers that will get you and all your gear to the top for a fun ride down. Don’t worry, bikes and helmets and gear are all available for rental.



Off the Mountain

We also have five lakes in Whistler, with lots of water fun. You can swim, go white water rafting, canoe, paddle board, kayak, fish, sail, and so much more!   Recreational trails link the entire village from end to end so you and your family are safe to ride bikes, walk, or jog, no need for a car in this happening resort town.  Once you get to the village, it’s all walking streets only.



There is no need to exert yourself, Whistler has so many relaxing things to do for those lazy days. Grab a coffee or tea in one of the many coffee shops and tea houses. And don’t forget to visit Purebread, our favourite goodie shop with specialties with names like “Crack” and “Adult Cookies.” You will quickly see why these sweet treats are so addictive. And while you are near Purebread and David’s Tea, make sure you get your photo taken at the Olympic Rings or watch people skate on the free ice rink (skates are also available for rent).

With hundreds of excellent restaurants you will have trouble deciding where to dine. Just ask, we can give you some hints about our favourites and the best places to find seafood—we love the oysters—Italian, French, Sushi, fondue, etc. For dessert we can direct you towards crepes, gelato, or maybe a sticky candy apple from the Rocky Mountain Fudge Shop.



If you are looking for some culture, we have that too. You can visit the excellent Squamish Lil’wat Culture Centre to explore the music, art, and history of the area’s First Nations. Make sure you catch an opening tour that begins with drumming and a short movie. Grab some venison chilli with bannock at their café. And don’t leave without going into their amazing gift shop on the lower level, which sells some beautiful things you won’t see anywhere else! 



The brand-new Audain Art Museum will open this spring and is sure to be a must see. Don’t think you can get in and out quickly, this is a 56,000 square foot state of the art museum, featuring the owner’s private collection of works by Emily Carr, along with travelling works that will keep you captivated. 

At night you can catch a movie at the movie theater or maybe a play at the Whistler Art Center, also located in the village. And in the summer time they have lots of fun workshops for children and youth.  If you are into night life, you can also join in the fun at any one of the many nightclubs where dancing is also on the menu.

If you want something quieter, you must head to the Scandinave Spa in Whistler. It’s one of the most relaxing places in Whistler, with outdoor hot and cold plunge baths and indoor steam and sauna rooms, with beautiful outdoor fireplaces and seating. And you can book an amazing massage, or just relax in the quiet room with the peaceful mountain views. 




If you play a musical instrument, bring it along. Our team members Doug and Steve usually plan a fun guitar jam night to celebrate your LEGO® SERIOUS PLAY® CERTIFICATION graduation after some drinks on the patio of course! 


Beautiful British Columbia is waiting for you and we can't wait to meet you in person! 



Why are you waiting......book your session right now! 

Jacquie and Denise were both long-time partners with the LEGO® Systems Group Serious Play® Division and were appointed to the LEGO® Training Board by the LEGO® Play4Business Division.  LEGO® trained the duo as “Master Trainers.” That’s such a great title they continue to use it as part of their ongoing training and offerings.  And after all, they have been at this training thing for over 25 years - and specifically using LSP for over 10 years.  And here are some nice supportive comments from some key people we worked with at LEGO® Systems Group Serious Play® Division in Denmark: 


Jesper Just Jensen

 Director, LEGO SERIOUS PLAY, LEGO System A/S (business partner)

“Working with high professionalism, thinking abundantly & creatively, innovative, trustworthy & a relationship builder, works with integrity...is a robust and experienced consultant and facilitator...had someone made a Net Promoter Score on Jacquie it would hit a 100.” December 20, 2011.

Malcolm John Clapson

 Partner Relations, LEGO System A/S (business partner)

“I was responsible for the evaluation of Jacqueline's business as a prospective partner for the LEGO Group headquarters in Denmark. Lloyd Smith met both the financial and value based criteria for participation in business development activities. Partnerships and strong alliances start with knowledgeable leaders who pragmatically work to develop coherent solutions together. In Jacqueline and her colleagues, I found a sensitive yet strong group of consulting practitioners dedicated to solution thinking and value based consulting.” November 1, 2011


We certainly can, after you successfully complete the training program of your choice. We will give you a certificate with all the vital info—the number of hours you trained, the dates, and the location and that you were trained by us, Master Trainers in the  LEGO® SERIOUS PLAY® methodology. We will personally sign it and it will serve as proof of your attendance, participation, and of course, your certification.


This would be tough to answer, because of course we don’t know the details of others’ programs. But we try to be as transparent as we can through our marketing efforts, without giving away our in-house trade secrets and intellectual property. If you want to learn more about our program we are happy to share testimonials from our clients. You can also read about some of our success stories on this website, as well as in our case studies.

Watch these video testimonials.  You can hear for yourself what people are saying about our training.


Or follow this link to our consulting website and read about the work we have been doing with companies since 2003.



After you have been certified we can help you become registered if you want, but this is totally optional. There are some forms and you’ll need to provide testimonials from clients who were happy with your work. We need to know you gave them a valuable experience. The paperwork allows us to give your contact and other info to the LEGO® Systems Group®. 


Registration comes with benefits. You can have your LEGO® shipments sent to a specific address, a service LEGO® offers to registered facilitators. Registration also allows LEGO® to gage and understand customer needs, so they can be sure to have just the right things to fill your orders when you need them.

If you would like to be registered, let us know.  We will add your smile to our list! 



All of your materials will come from the official LEGO® website. You will find the LEGO® SERIOUS PLAY® materials for sale in the Serious Play category, right here:  http://shop.lego.com/en-US/Serious-Play-ByTheme


If you are not in the U.S. or North America, simply change your location at the top of the page. If you are located somewhere that doesn't ship to you, please ask your Strategic Play trainer for help - that's what we do!


We hope this information has been helpful. If you have any further questions or concerns, please don’t hesitate to contact us:hello@strategicplaytraining.com


What happens if  you really want to take the training but you don't yet have funding? 

There are a few things we can suggest that have been proven to work for others...one could work for you too!  

1. Download our ready made form letter and give this to your boss - you need to add his/her name and all the details but this really might help you make a case.


2. Check with your local economic development office or city hall, they may have training grants for "innovation" that you may be able to access.

3.  Post on facebook or Linked In that you are thinking of attending this training.  That might be all you need to help uncover a client that wants to use this methodology in their work.  Big 'hint', you can offer them a deal if they pay upfront.  

4. Find a champion, maybe a friend, someone that wants to be your first client and "pre-sell" them a workshop. 

5. Call all your old clients and see who wants to be "first" to try your brand new tool.

6. Are you or someone you know doing volunteer work for a non-profit or a board?  Sell the board on the idea of using this methodology for stakeholder engagements or for the next board retreat and see if a member might have funding available back at the office to sponsor your training in exchange for your LEGO® methodology know how. 

7. Host a training in your area and we can come to you.   If you can find a group of trainees eagar to learn LSP and a great location, you can host and attend at a big, big discount (maybe free).

8. Download case studies from our consulting site and use these to help you create some interest in your network. Here is the link!

9. If you have tried all these ideas and not one of them worked, we will be shocked!  

Send us a letter at "hello@strategicplaytraining.com" detailing your efforts and if we are convinced that you really, really want to come, we will work out a payment plan that works for you.  Why?  Because we believe that everyone should have this amazing and powerful tool in their tool kit to make the world a better place.  And we know that you will be so amazing as a newly minted certified LSP practitioner, that you will find a way to 'play it forward'.  

Stop reading this now and start posting on social media "I'm attending the next Strategic Play® certification course in LEGO® SERIOUS PLAY® " set the intention, take the first step!  You have the power!



Don’t think of us as tedious or overly formal, but we will require our attendees to sign our terms of use document. It states that you cannot share, alter, translate, upload, or copy our materials, systems, or methods.  We want everyone to 'play well' so we do have some rules in place. 

We are happy and eager to share our knowledge, but please respect our wishes and refer others to our training program if they want to learn more. We have a referral program in place that we can tell you about and when you refer you'll get lots more than just good karma!  

We also insist that you agree to follow the trademark rules set out by the LEGO Systems Group.  

And as you know, this is facilitator training only, not train the trainer.  

Looking for more information on the terms of use for this site? Keep reading...

Once you have completed your training, you will then be invited to complete the registration process. Once you are registered, we will notify the LEGO® Systems Group that you have been trained and we will provide you with a registration number. This will make the ordering and shipping process from LEGO® easier for everyone. We would love to add your smile to our list of registered facilitators.

But first, get that certification training completed!  


We do give refunds and we do have a policy - here's the info on all that!  


CANCELATION AND REFUND POLICY: Please let us know 45 Days before the event and with written notice.  

If you do, a full refund will be applied less the 20% registration fee. 


But why pay out fees? Just call us and make arrangements to sign up for the next training course.  


Yes, it's that easy!




Welcome to the Strategic Play® Group Ltd. privacy policy. Strategic Play respects your privacy and is committed to protecting your personal data. We want to play well with you and we want to be sure you understand the privacy policy we are following.


  1. Introduction

This privacy policy tells you how the Strategic Play Group uses your personal data when you visit our website, interact with us, and/or buy our goods/services.

It also tells you about your privacy rights and how the law protects you.

It is important that you read this privacy policy, together with any other privacy policies we may provide, so you are fully aware of how and why we are using your data.

This privacy policy was last updated on 27th of May 2018.

If you have any questions, or would like to exercise your privacy rights, please follow the instructions in this privacy policy. See: How to contact Strategic Play Group Ltd. about privacy, below.

  1. Our website and the Strategic Play Group 

Our website at Strategicplay.com and Strategicplaytraining.com sells print goods and services aimed at business users, from startups and independent facilitators and management consultants to larger organizations. This website is not intended for children and we do not knowingly collect data relating to children.

When you work with Strategic Play Group you are working with two different legal entities:

  • Lloyd Smith Solutions, Box 200 Whistler, BC, Canada V0N 1B0, which owns the trade name Strategic Play® and
  • Strategic Play Group Ltd., located at #3-2131 Lake Placid Road, Whistler, BC, Canada, V0N 1B2
  • Strategic Play Group Ltd., is the data controller responsible for this website and any handling of personal data carried out by or on behalf of Strategic Play Group Ltd., is a data controller for any handling of personal data carried out by or on behalf of Strategic Play Group Ltd.

Strategic Play Group Ltd. and our licensed trainers work collaboratively to bring great goods and services to Strategic Play Group Ltd. customers all over the world and they may sometimes be acting as joint data controllers. When we mention “Strategic Play Group”, "we", "us" or "our" in this privacy policy, we are referring to the relevant company in the Strategic Play Group responsible for processing your data.

  1. Personal data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We collect a variety of information about our wonderful customers (you!) and visitors to the website. This personal data falls into these categories:

Identity Data includes title, first name, last name, username or similar identifier and an encrypted version of your login/password. If you interact with us through social media, this may include your social media username.

Contact Data includes billing address, delivery address, email address, and telephone numbers.

Financial Data includes payment card details.

Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

Profile Data includes your username and password, purchases, or orders made by you, preferences, feedback and survey responses, as well as any profile data we have added (for example, using analytics and profiling).

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

Usage Data includes information about how you use our website, products, and services.

Tracking Data includes information we or others collect about you from cookies and similar tracking technologies, such as web beacons, pixels, and mobile identifiers.

Marketing and Communications Data includes your preferences in receiving direct marketing from us and our third parties and your communication preferences.

We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. To provide better content and service, Strategicplay.com and the Strategicplaytraining.com website uses the web analytics service of our internet provider, Sencia. Sencia records basic interactions with our website and website forms. Sencia does not track your browsing habits across other third-party websites and all information about you that reaches Sencia contains no personal data about you.

However, if we combine or connect Aggregated Data with your personal data so it can directly or indirectly identify you, we treat the combined data as personal data, which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you. This includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. Nor do we collect any information about criminal convictions and offences.

Remember, if you choose not to share personal data with us, or refuse certain contact permissions, we might not be able to provide the products and services you have asked for.

  1. How is your personal data collected?

We use different methods to collect data from and about you, including through:

Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email, or through chat or social media.

This includes personal data you provide when you:

  • sign up to receive the Strategic Play newsletter;
  • make enquiries or request information be sent to you;
  • create an account on our website;
  • create designs for products on our website;
  • order our products or services;
  • ask for marketing to be sent to you;
  • engage with us on social media;
  • enter a competition, promotion or survey;
  • contact customer services;
  • leave comments or reviews on our products or services (please be kind!).

Automated technologies or interactions. As you interact with us, including via the moo.com website, we may automatically collect Technical Data about your equipment, browsing actions, and/or patterns. We may also collect Tracking Data when you use our website or when you click on one of our adverts (including those shown on third party websites).

Third parties or publicly available sources. We may receive personal data about you from various types of third parties, including:

  • Technical Data and/or Tracking Data from analytics providers, advertising networks and search information providers;
  • Contact, Financial and Transaction Data from providers of payment and fraud prevention services;
  • Identity and Contact Data from data partners;
  • Data from any third parties who are permitted by law or have your permission to share your personal data with us, such as via social media or review sites. We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
  1. How we use your personal data
  • Where we need to perform the contract we are about to enter into or have entered into with you. For example, when you purchase our products that is a contract.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example, when we carry out fraud screening as part of the checkout process.
  • Where we need to comply with a legal or regulatory obligation. For example, keeping records of our sales for tax compliance.

Generally, we do not rely on consent as a legal basis for processing your personal data other than where the law requires it, for example in relation to sending certain direct marketing communications. Where our legal basis is consent, you have the right to withdraw consent at any time.

See: Explaining the legal basis we rely on to process personal data, to find out more about the types of lawful bases that we will rely on to process your personal data.

  1. Explaining the legal bases we rely on to process personal data


The table here shows you a description of all the ways we plan to use personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

We do not carry out any automated decision making.

If you ever have any questions about this, all you have to do is ask. See: How to contact Strategic Play about privacy, below.

  1. Advertising, marketing, and your communications preferences

We may use your Identity, Contact, Technical, Tracking, Usage and Profile Data to form a picture of what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you and tell you about them. This is what we call direct marketing.

We may carry out direct marketing by email, phone, text, or post. For example, you might have the Strategic Play newsletter hit your inbox or a cool promotion land on your doormat.

On our website, we always try hard to make it really clear what we are doing and what communications you will be sent, whether it is you deciding to sign up to the Newsletter or as part of creating an account or the purchase journey. And you have a right at any time to change your mind and say no thank you and opt out (but we’d be really sorry to see you go, so please gives us a chance by fine tuning your preferences before really leaving us!). The easiest way to opt out is to use the unsubscribe link at the bottom of the communication, and you can do this anytime, but we hope you don’t.

  1. Disclosures of your personal data

We do not share your personal data with others unless:

  1. We are sending you products directly from the printer where the product is made and they need your address for shipping;
  2. We are registering your information with the LEGO® Systems Group in Denmark, with your expressed agreement;
  3. We are listing your name on our website to share with direct clients who are looking for facilitators like you, which you have also expressed agreement;
  4. The law otherwise requires it.

We may share personal data with the following categories third parties:

  • suppliers and service providers, such as technology service providers, payment processing and fraud prevention providers, manufacturers, and post and courier services;
  • Strategic Play Group affiliated companies;
  • auditors and professional advisers like bankers, lawyers, accountants, and insurers;
  • government, regulators, and law enforcement.

We may also share data with third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

  1. Payment information

Strategic Play uses third party payment processors Monaris and PayPal to process payments made for products and services via the Website. All online payments will be conducted in accordance with Payment Card Industry (PCI) data security standards (which are high!) and your billing information, which is only used by these payment processors for the purpose of performing fraud protection, is encrypted before being communicated to them. Subject to the below exceptions, your credit card details are communicated directly from your browser to these payment processors. Strategic Play never (ever!) sees your full Permanent Account Number (PAN). This means the payment form is either off-site or displayed in a frame on the payment page.

  1. Third-Party Links

This website may include links to third-party websites, plug-ins, and applications (for example, the ability to sign in with Facebook). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

  1. Data Retention 

We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law, for tax purposes we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for seven years after they stop being customers.

In some circumstances you can ask us to delete your data; see: Your legal rights, below for further information.

In some circumstances we may anonymize your personal data (so it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

  1. Your legal rights

If the General Data Protection Regulation applies to you because you are in the European Union, you have rights under data protection laws in relation to your personal data:

  • The right to be informed. That is an obligation on us to inform you how we use your personal data (and that is what we are doing in this privacy policy);
  • The right of access. That is a right to make what is known as a ‘data subject access request’ for a copy of the personal data we hold about you;
  • The right to rectification That is a right to make us correct personal data about you that may be incomplete or inaccurate;
  • The right to erasure. That is also known as the ‘right to be forgotten,’ where in certain circumstances you can ask us to delete the personal data we have about you (unless there is an overriding legal reason we need to keep it);
  • The right to restrict processing. That is a right for you in certain circumstances to ask us to suspend processing personal data;
  • The right to data portability. That is a right for you to ask us for a copy of your personal data in a common format (for example, a .csv file);
  • The right to object. That is a right for you to object to us processing your personal data. For example, if you object to us processing your data for direct marketing;
  • Rights in relation to automated decision making and profiling. That is a right you have for us to be transparent about any profiling we do, or any automated decision-making.

These rights are subject to certain rules around when you can exercise them. You can see a lot more information on them, if you are interested, on the UK Information Commissioner’s Office website.

If you wish to exercise any of the rights set out above, please contact us at:  Hello@strategicplay.com

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

  1. How to contact Strategic Play about privacy 

If you have any questions about this privacy policy, or would like to exercise any of your rights, please email us hello@strategicplay.com or write to us with your letter addressed to: Data Privacy Manager, Strategic Play #3-2131 Lake Placid Road, Whistler, BC, Canada, V0N 1B2.

If you need help about our products and services, or this website generally, please contact us: hello@strategicplay.com  

  1. A little request from us to you

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. You can do this by updating your account.

  1. Changes to this privacy policy

The General Data Protection Regulation is new and the ICO is still issuing new bits of guidance about how businesses should follow it. So you may see little updates to our privacy policy over the coming months. Be sure to check in and have a read every now and then.

Thank you again for working and playing with us – we hope together we can build great things!