What is LEGO® SERIOUS PLAY® Methodology?


LEGO® Serious Play® is an amazing methodology that unleashes human potential through the Power of Play!


What is LEGO® Serious Play® Methodology? 


  • LEGO® SERIOUS PLAY® methodology is a powerful tool that combines visual, auditory, and kinesthetic learning styles into one uniquely creative and powerful approach.
  • It supports people—both introverts and extroverts—to think with their hands and better communicate their ideas, allowing a greater flow of information.
  • People actually get to hear and see what others are saying.
  • And this is the perfect tool to get everyone excited about thinking creatively. Everyone bonds and actively participate as they problem-solve together, all while having fun in an environment that encourages free idea generation.


Imagine the possibilities and excitement as LEGO Serious Play:

  • Tests out real business situations
  • Aligns teams with a shared language 
  • Engages all while building trust
  • Stops usual circular conversations
  • Fence jumps issues
  • Gives equal time to everyone while leveling the playing field




The possible applications are so numerous, we probably haven’t thought of them all. But, to list a few, LEGO® Serious Play® is great for:

  • Team development
  • Change management
  • The innovation of products and services
  • Project management
  • Brand creation
  • Business Start-ups
  • Coaching and leadership development
  • Organizational strategy
  • Communication strategy
  • Conflict management
  • Succession planning
  • Multiple stakeholder engagements
  • Creative problem solving
  • Group decision making

As well, LEGO Serious Play is an ideal tool for every type of professional, in every industry. Here are just a few of the most common industries and professions we have helped through our process:

  • Military
  • Healthcare
  • IT
  • Government
  • Municipalities
  • Innovation
  • Project Management
  • Learning + Development
  • Facilitation
  • Education
  • Finance
  • Banking
  • Accounting
  • Human Resources
  • Marketing
  • Management Consultants
  • Business Coaches
  • Leadership
  • And more!

Watch our case study videos or read more about the strategic people who work with us! 

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