Case Studies & Clients

Sometimes we do need to brag a little about the work we have done and our humble beginnings.


Since 2003, Lloyd Smith Solutions / Strategic Play Group Ltd. have been working around the globe improving how people think, communicate, solve problems, make decisions, and work together.  And we do all this with creative and innovative tools and methods. Now it's 2019, we have trainers helping us deliver services in 8 different languages. We are delivering our materials around the world.

We were named BEST IN CLASS by Procter and Gamble's Innovation Gym for our LSP training: 

2012, 2013, 2014, 2015, 2016, 2017, & 2018! 

Yes, we are having fun!  And getting great results! 

We have worked with industry giants like Procter and Gamble, the United Nations, the US Air Force Officer School, and even the LEGO® Systems Group. We have also worked with universities, not for profits, governments and smaller businesses who think like giants and are destined for greatness. 

Here are some of the case studies that we have written over the years along with some nice testimonials from the organizational leaders here in Canada where the company started:


BANKING:  Royal Bank of Canada

UTILITIES:  Thunder Bay Hydro 

MENTAL HEALTH: Thunder Bay Children's Aid Society

MEDICAL & RESEARCH: Thunder Bay Regional Health Science Center 

MUNICIPALITY: City of Surrey


The City of Surrey:

The City of Surrey consistently works to innovate in an effort to best serve our residents in an evolving landscape. Jacquie and Stephen lead our team through the Serious Play problem-solving model which stretched our thinking and perceptions of innovation in ways that we didn’t expect. The outcome was a highly engaged team that felt that they had all contributed to solving sticky problems with tangible outputs that were immediately usable by the City. Not only did the sessions stretch us at a team, they reshaped the way that we approach challenges as a City.

Human Resources



FOUNDATIONS: Royal Columbian Hospital 

         -Letter of thanks from the Royal Columbian

EDUCATION: Medical University



Public Works Government Services Canada: 

"Jacquie led our senior leadership team through a LEGO scenario-testing exercise, which was an excellent and innovative way to explore our insight into the organization's future. The exercise encouraged us to engage differently with the usual list of stakeholders and risks, using a hands-on approach that was inclusive and creative. I found the visual and interactive aspects very valuable, setting the scene for us to lead by example as we evolve into a culture of innovation and collaboration."

- Alain Trépanier, Regional Director General

Public Works & Government Services Canada (Pacific Region)


We add to our client list all the time - but here are a few of the very smart companies that work with us: 


Some of the seriously smart companies who work & play with us:

Adidas Latin America
Alberta Innovates
America Online (AOL), USA

Apple Community Credit Union Ltd.
Alberta Innovates 
Armstrong the Mover
Art Centre College of Design, USA
Arrow Sustainable Tech. Solutions

Arizona State University 
Association of Canadian Management Consultants

Asurion, USA 
Avenue II, ON

Austrian Marketing University
Bee-Clean, AB

Belton Group
Barefoot Brainstorming
Bayfield Homes Ltd., ON
BC Liquor Distribution Branch, BC

BC Institute of Planners, BC

Blackline, Global 

Blitz Advertising, NL

Bliss Training & Consulting, 
Body Mind Centre, BC

Boeing, USA

Bricks4kids, NF

Buffalo State University, USA

Canada Revenue Agency, MA
Canadian Coast Guard College, NS
Cando Contracting Ltd., MA
Cargill Limited, ON
Carlson Hotels Worldwide, USA
Centre for Health Care Ethics, ON
Charles Fox Consulting, ON

Canadian Imperial Bank of Commerce (CIBC), ON
Cisco System, USA

City of Burnaby, BC
City of Mississauga, ON
City of Surrey, BC
City of Thunder Bay, ON
City of Santa Cruz, CA
City of Wawa, ON

Clearpoint Consulting, BC

Clinton Global Initiative for Social Change
Confederation College, ON

Collaborative Transformations 
Creative Problem Solving Institute (CPSI), USA
Dilico Anishinabek Family Centre, ON

Denny's Canada 
Doctor Solve Health Care Solutions, BC
Douglas College, BC
Eastman Chemical Company, USA

Edmonton Innovation Center, AB
Electrical Utility and Safety Association, ON

Ernst & Young, Germany
Eleven Seventeen, ON
Farm Panama, Panama City, Panama


First General Services
Fusion Marketing Power, USA
E. S. Fox Construction Ltd.
Fort William Family Health Network, ON

Fresh Outlook Foundation (Sustainable Communities)
Genesis Genomics Inc., ON
Golden Gate University, USA

GROW Conference, USA
Harvest Project, BC
Haxis CG: Panama City, Panama
Hermes - Global Travel
Home Depot

ICBC, Insurance Corp of BC, BC, Canada 
Idea Farm Co-op, Arizona, USA
Inspiro, Turkey 

Issettin Bey Cd., Istanbul, Turkey
Heart and Stroke Association, ON
Human Resources Professional Association, ON

Kaiser Permanente, USA
Kenora Patricia Child and Family Services, ON
Lansdowne Technologies, ON 
Lakehead Nurse Practitioners
Lakehead University, ON
Laurentian University, ON

Leanintuit, Canada 
LEGO® Group in Denmark
LEGO® Education USA
LEGO® Foundation, Denmark
Liberal Party of Canada, ON

Lime Linking, NY / LA, USA
Lu Lu Lemon, BC
Make Happy, UK

MCI, Global 

Mindgarden Innovation, USA
MMM Group, ON
Municipality of Wawa, ON
NextSpace Coworking + Innovation, USA

Nishnawbe Aski Nation
Northwest Territories Power Corporation, NT
North of Superior Training Board, ON
Northwestern Ontario Innovation Centre, ON
Northern Ontario School of Medicine, ON
Northwestern Ambassadors, ON
Northwestern Ontario Development Network, ON
Ontario Power Generation (OPG)

Peel District School Board 
PI MidAtlantic, USA
Print Pros, ON

Profluence Consulting, ON
Procter and Gamble, Venezuela 
Procter and Gamble, Clay Street Project, USA
Procter and Gamble, The Gym, OH
Public Works Government Services Canada 
QANTAS Airlines, Australia


Quality Health Network, ON

Raspberry Innovation, Melbourne, Australia 
Robin Hood Association, AB
Rogers Business and Professional Publishing, ON
Royal Bank of Canada (RBC)
Royal Roads University, BC
Royal Columbian Hospital Foundation, BC
Sage Consulting, BC

Serious Play Conference 2007, & 2011, USA
Skills Society, AB

Signature Financial Ltd., ON

Simon Frazer University, BC
Simpli Home

Springboard Ideas,  NZ 
St. Joseph Care Group, ON
Smith and Associates Insurance Ltd., ON
Superior North Economic Development, ON
Superior North Training Board, 
Starbucks Coffee Company, USA
System Scope, ON
Schweppes, Australia
T.Rowe Price, USA

The Brody School of Medicine, NC, USA

Thinkshop, USA
Thinkspot, ON
Thunder Bay and District Children’s Aid Society, ON
Thunder Bay Chamber of Commerce, ON
Thunder Bay International Airport, ON
Thunder Bay Health District, ON
Thunder Bay Hydro, ON
Thunder Bay Regional Health Sciences Centre, ON
Thunder Bay Regional Research Institute, ON
United Nations, NY, USA
United Church of Canada, BC
United Way, Canada

University of British Columbia, BC
University of New Brunswick, BC
University of Western Ontario, ON
University of Waterloo, ON

Uncle Skunkle Toys, USA

URS, Federal Service, USA
USAF, Squadron Officer School, USA 

Vancouver Coastal Health, BC
Van Heyst Group, USA
VizThink, USA
Wawa Municipality, ON
Wesway Canada, ON 
Workplace Safety and Insurance Board (WSIB)