World Creativity & Innovation Week


We at Strategic Play are passionate about the power of play and creativity to educate, do good, and generally make the world a better place.  So it should come as no surprise to you we are looking forward to World Creativity and Innovation Day and Week. And as Canadians, we are quite proud of the fact it was founded in Toronto.1

What exactly is it? Well, it’s a day to raise awareness for creativity and innovation, and how they can be used to create solutions to the world’s biggest problems. The United Nations made the decision to include it as a Day of Observance, beginning April 21, 2018. Why this date? Because Earth Day is April 22. This helps to emphasize the importance of creating a sustainable world that provides a decent existence for all its inhabitants.1

Here’s a fun fact. People loved the idea so much they wanted more than one day to emphasize creativity. So World Creativity & Innovation Week was born.  Why does the week begin April 15? This was, in fact, a very deliberate choice. April 15 is the birthday of Leonardo da Vinci!1

This year marks the 20th anniversary. As part of the festivities, on April 21 there will be a 20-hour Zoom webinar (link to featuring individuals from around the world who are using their creativity to address the United Nations 2030 Sustainable Development Goals (SDGs).2 We’re excited to learn about what the different speakers are doing, and we plan to be watching around the clock.

We care very deeply about the SDGs. Did you know we even once participated in a UN Leadership Summit? In 2013, we joined the LEGO® Foundation Team to help facilitate at the education fair. Our focus topics were human rights, education for children, and caring for the environment. It was an amazing experience, which only served to solidify our commitment to being responsible global citizens.



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