Jonathan has spent the last 25 years in communications. He started his career in the graduate program at Leo Burnett in London. In 1994 he moved to Leo Burnett Hong Kong where he spent five years. Whilst in Hong Kong, he trained to become a facilitator and ran brand and marketing workshops across Asia-Pacific for the Burnett network.

In 2000, Jonathan returned to the UK and set up a graphic design agency and film production company focusing on commercials. In 2010, he began focusing on facilitation and training specializing in helping clients strengthen their business models, marketing and innovation programs.  He first became interested in LEGO® SERIOUS PLAY® methods in 2008, he became a certified facilitator 2011, and in 2012, he began to offer LSP certification training in the UK where he continues to utilize and share this powerful methodology as a licensed trainer under the SPG Europe division. 

Jonathan sits on the education board of The G5A Foundation for Contemporary Culture, a not-for-profit organization in Mumbai and is helping them launch India's first conference dedicated to creativity across the arts, education, and business.

In 2016, his work with social entrepreneurs was recognized by his inclusion as one of the 100 on the ‘Maserati 100’ index; a definitive list of Britain’s most successful philanthropists, investors, mentors and advisors, and ascending entrepreneurs, who are today supporting the next generation of up and coming business talent. As a Fellow of the Royal Society of Arts, Jonathan has supported the organization's crowdfunding accelerator pro-bono as an expert mentor. With this engagement alone, he has helped over 100 RSA Fellow-led social enterprises develop, launch and achieve in excess of £350,000 crowdfunding.