LEGO® SERIOUS PLAY® Methods Learning Days at the Austrian Marketing University!
Each year we travel to Austria to teach at AMU, a marketing university offering (among other things) a master’s degree in Innovation marketing. Last year the students worked on a project where they used our Strategic Storytelling application with LEGO® SERIOUS PLAY® methods to create and develop a storyboard for our LSP welcome marketing video.
This year we returned with an even bigger project!
What was this project, you ask?
Well, that’s Top Secret, but we plan to share this with the community at the 5th Annual 2019 Unconference. Or if you are one of the lucky ones who will be attending CPSI 2019 this June http://cpsiconference.com (where we are sponsoring again this year), you will get a sneak peek into what we have been developing.
We tasked the AMU students with creating either a poster for marketing our newest product and service, or developing a game framework to illustrate how the product and service works. We also gave them the option of developing the value proposition that will help communicate how the new offering works. Overall, it was an amazing success and we were able to gather some fantastic ideas we will carry forward and play out soon in Whistler, Canada (September 30, October 1, 2, 3, & 4, 2019).