Distinctive
features...

What sets The Protean Strategist apart?
Our simulation is based on a market-driven business model that simulates customers, markets, products, services, competitors and company resources using a complex network of objects that interact with each other through a sophisticated suite of competitive algorithms.

And the Protean Strategist is all the more dynamic, challenging and realistic because it incorporates the moves and countermoves of each of the competing management teams.

Don't all business simulations work
the same way?
Not really. In fact, most of the strategic business simulations out there today are developed around econometric models that focus heavily on financial decision-making. While these simulations often include a few market-related decisions and maybe a basic market response to product or service offerings, they are not primarily market driven. Instead, success or failure in these exercises is based on the allocation of financial resources.

As a result, the real-world effects of a dynamic marketplace just aren't a major part of the equation for many of the other business simulations available.

Why are these issues so important?
Because you want your managers to understand and experience the full impact of rapidly changing markets and the intense competitive forces at work in today's business environment. The Protean Strategist has a number of important advantages when it comes to delivering this experience:

• Strong theoretical foundation. The Protean Strategist draws heavily on perceptual mapping, product portfolio and product life cycle theory to support its competitive algorithms. During the simulation exercise these concepts are introduced in stages. As a result, participants discover new dimensions and find their tasks more challenging as the simulation scenario progresses.
  
  
• Meaningful player interaction. Our simulation is designed to focus participants' attention on the problem-solving and decision-making tasks in front of them. The Protean Strategist provides immediate on-line access to all relevant market and competitive data, as well as a suite of tools that support strategy formulation, business planning and program implementation.
  
  
• Proven learning dynamics. Because The Protean Strategist experience is highly realistic and extremely responsive, the simulation creates a learning environment that fosters excitement, momentum and teamwork. The complexity and the level of competition increase as the simulation unfolds. And the successes and failures of each management team can be directly tied to the quality of each group's business decisions.