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Flexible
and dynamic.
Easy to facilitate.

The
Protean Strategist supports a variety of training objectives.
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The
Protean Strategist can be used as a stand-alone training tool. But in
our experience, the simulation works best as the central component of
a seminar that also features other training formats, including lectures,
cases and workshops.
The Protean Strategist is particularly effective in programs designed
with the following training objectives:
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To develop business skills. Programs providing a business
overview and hands-on training in key areas such as business planning,
strategic marketing, product management, and competitor analysis.
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To empower management teams. Programs focusing on critical
cross-functional issues including customer focus, new product development,
concurrent marketing and cross selling.
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To manage change. Programs exploring the leadership
and organizational issues surrounding business strategy and planning,
functional integration, process reengineering and cross-functional
management.
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