Release the power of simulation-based learning…

…and watch training
come alive!

Protean managers participate in five decision rounds, each lasting from two to three hours. These rounds are really planning sessions, where each management team determines a course of action and makes strategic decisions in R&D, marketing, operations, and finance that will guide their company through the following period.

After each round, the simulation calculates the consequences of those decisions. The opening bell of the Protean stock market signals the start of the next period, and participants return to face new challenges: changed markets, evolving technology, different product offerings, and a brand new set of opportunities and competitive threats.

As managers become increasingly involved in running their own Protean companies, they must master a series of business hurdles if their team is going to succeed…

 1. Develop a market-driven strategy
        and business plan.
    2. Segment markets and design new             product offerings.
        3. Target customers and position                 products for competitive advantage.
            4. Implement business programs across                     all functional areas.
                5. Manage multiple products and                        markets successfully.