Imagine a complex,
fast-changing marketplace. Companies locked in a fierce struggle for dominance.

Who will prosper?
Who will fall behind?

The rules of the game are simple. Using The Protean Strategist, managers take control of competing companies. Each management team is responsible for:

• assessing their current situation
• formulating strategy and a business plan
• designing implementation programs
• managing growing product lines.

A PC serves as headquarters for each company, providing immediate access to financial and market information, decision spreadsheets, and a suite of sophisticated management tools. Between planning periods, the simulation software calculates the consequences of each team's business decisions.

The Protean Strategist creates two concurrent scenarios: an emerging market where new technology and competitive positioning are crucial, and a maturing market where differentiation, costs, and production scales are key. The simulation captures the intensity of real competitive forces and highlights the dynamics of fast-changing markets.