2.
Develop
the
content...

 

Check out these
programs:

  

Complex issues demand sophisticated educational tools. You can lecture to managers about business strategy, competitive markets, cross-functional planning, and they'll all nod their heads in appreciation. But if you really want to get through to them, you've got to make these ideas real. Let participants play out strategies, face market competition, manage change, and they'll take these lessons all the way back to their own demanding jobs and careers.

The Protean Strategist creates a rich simulation environment that challenges participants with a whole range of critical issues. In developing a specific program design, it's best to focus the course content on the topics that are most relevant to your learning objectives. Key areas include:

  • R&D strategy
  • new product development
  • market segmentation
  • target marketing
  • competitor analysis
  • product positioning
  • marketing mix
  • cross-function planning
  • resource allocation
  • product life cycles
  • product portfolio management

We've used The Protean Strategist as a core component in training programs developed around issues ranging from business strategy to planning and from management team-building to implementation initiatives. Two of our most popular programs are highlighted below. Click on one of the [Prototype Schedule] links below to take a look at a working example.

Mastering the Marketing Process.
This 3-day program uses the simulation along with lectures and cases to develop a practical understanding of market segmentation, target markets, product positioning, the marketing mix, product life cycles, and product portfolio management.      [Prototype Schedule]

Market-Driven Business Planning.
This 4-5 day program combines the simulation with lectures, presentations and exercises to achieve a hands-on learning environment where participants can explore SWOT analysis, mission and goal-setting, customer profiling, competitive positioning, resource allocation, and implementation
strategies.     [Prototype Schedule]